The fact that social networks don’t charge for enrollment feeds the notion that social media marketing is “free;” this couldn’t be further from the truth.
Yes it’s true, you can sign up for free, but the work involved in creating meaningful connections and valuable content is anything but. It takes time; a lot of it. If we had a penny, a mere $0.01 for every Facebook & Twitter account we come across on a daily basis that opened an account and posts once every day, week or month; we’d probably be retired by now. Don’t get us wrong, it’s great that more businesses are starting to think about social media as part of their business, but you have a long way to go after signing up.
Our recommendation is before you even think about signing up, define what you want out of your social media efforts. Product feedback? Customer service communication tool? Sales? Marketing? All of the above? After signing up, do what doesn’t come natural to most of us; NOTHING. Observe, watch at a distance, but don’t you dare jump into the conversation until you have something meaningful to contribute.
Slowly, over time and after sharing countless pieces of valuable news & information, your network will expand. Don’t be to concerned with the number; most businesses are not Coca-Cola, and will never get to Lady GaGa numbers. Worry about having an online relationship with every follower you have, so when you have something to say, you have a receptive audience.
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