The golden rule of social media marketing for businesses is authenticity. This basic principal is why many “experts” claimed social media could only be done by you; nobody else. You alone are the expert, understanding your business, industry and client; only you can create unique content that your target market will want to read.
Everything stated above is absolutely correct, but content creation is only one part of the equation. Sourcing targeted users, influencers and existing clients is what you might call the “grunt work” of an effective social media presence; it is often the most time consuming aspect as well.
Like every business, there is likely a healthy balance between what you do internally, and what you outsource. Core competencies are kept in-house, what you can do best and most efficiently. Outsourcing allows business to gain expertise with limited resources, both human and capital. Why would social media be any different?
Creating unique content is something that should be done by you, your staff or an appointed advisor. This can be time consuming, but it is necessary to provide value to your target market. The “grunt work,” finding these targeted users, sharing relevant non-unique industry news and corresponding is an ideal candidate for outsourcing. The responsibilities are easily defined, as are the metrics used to define success or failure.
Social Concepts was founded on the basic principal that every company needs to lay a solid foundation for a social media strategy to be effective, and we can help do just that. By taking the “grunt work” off your hands, you can focus on crafting unique content. Once it is polished and ready to deliver, you will have a receptive audience to see it.
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