3 Indisputable Reasons Why Every Business Should Be Using Social Media

In reality, there are thousands of reasons why using social communication makes sense for virtually every business. But everyday, people ask us why do I need to use social media because “I’ve been running my business successfully for (insert number of) years.” When we are asked this, we reply with the same 3 reasons, regardless of industry or business size:

1. Your clients are using it; sharing & connecting with other brands.
2. Your prospects are using it; sharing & connecting with other brands.
3. Your competitors are using it; sharing & connect with your clients

Most companies don’t see social media for what it is; a meeting of like-minded people who share their ideas, stories and experiences. If we told you there was a place in your community where your clients & prospects meet, and you are welcome to join them to learn about them and talk about your shared interests, would you? Of course you would! Social Media is exactly that, without the physical meeting place or face-to-face interaction.

It’s time to stop looking at social media as a “thing” or a “fad,” and start looking at it as a meeting place where you can get to know your target market. If you don’t, remember #3 on the list above.