Chances are, you have competition. Unless your business is one of the very lucky few, you are likely competing against established brands and the ever growing pressures from web-based sales. Globalization is great, isn’t it?
These big companies have an established name, a large revenue base and the resources to mass market their product and/or services. So how does a smaller, local company compete against such odds? The answer is of course, through Social Media.
You have a deep understanding of your client base and the unique characteristics of your region that shapes your clientele. You know what brands they like, where they socialize and of course, where & how they communicate. Through a localized social media strategy, you can connect with your target market in ways large brands can only dream of.
Chances are, the big players in your industry already have an established presence on social media and just as likely, they have more followers & connections than your business could ever imagine. But what their large budgets and endless resources can’t do for them is tailor their communications to the specifics of every region they do business in. This is your advantage; don’t waste it.
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